CDA's Media Representative, Beth Jauquet, will be presenting on Health and Nutrition Concerns: Sending the Right Message to Your Consumers from 1:00 – 2:15 pm.

Recent research for the Power of Meat study confirms that fewer people are reading the nutrition label. Yet other consumer research shows that health and nutrition is a primary concern when shopping at the grocery store. This session will focus on the value of protein in a diet and provide nutritional education and research updates that you can share with your consumers to emphasize the positive nutritional value of meat products.

  • Learn how to teach your consumer how meat protein is a healthy part of their die
  • Learn what nutritional aspects of proteins are important to all types of consumers
  • Some consumers have no background in health and nutrition. What are the messages you need to send to gain their purchase?

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